
7 weights
Folksam Sans and Folksam’s logo were designed in parallel as part of the company’s 2025 rebrand, in collaboration with Bold Scandinavia.
The serif logo was designed to work hand-in-hand with its sans-serif counterpart while Folksam Sans was crafted to convey personality without compromising anything on readability. Folksam Sans comes in two distinct cuts: Headline and Text.

Folksam is a customer-owned Swedish insurer founded in 1908, known for its labor roots, size, and focus on sustainability..
Folksam is a Swedish mutual insurance company founded in 1908 by the labor movement to offer affordable insurance to workers. It is customer-owned, with surplus profits reinvested for the benefit of policyholders. Known for its close ties to trade unions, Folksam is one of Sweden’s largest providers of home, life, and pension insurance. It distinguishes itself through a strong focus on sustainability, ethical investment, and social responsibility.
Folksam is a Swedish mutual insurance company founded in 1908 by the labor movement to offer affordable insurance to workers. It is customer-owned, with surplus profits reinvested for the benefit of policyholders. Known for its close ties to trade unions, Folksam is one of Sweden’s largest providers of home, life, and pension insurance. It distinguishes itself through a strong focus on sustainability, ethical investment, and social responsibility.
Folksam is a Swedish mutual insurance company founded in 1908 by the labor movement to offer affordable insurance to workers. It is customer-owned, with surplus profits reinvested for the benefit of policyholders. Known for its close ties to trade unions, Folksam is one of Sweden’s largest providers of home, life, and pension insurance. It distinguishes itself through a strong focus on sustainability, ethical investment, and social responsibility.
Folksam is a Swedish mutual insurance company founded in 1908 by the labor movement to offer affordable insurance to workers. It is customer-owned, with surplus profits reinvested for the benefit of policyholders. Known for its close ties to trade unions, Folksam is one of Sweden’s largest providers of home, life, and pension insurance. It distinguishes itself through a strong focus on sustainability, ethical investment, and social responsibility.
Folksam is a Swedish mutual insurance company founded in 1908 by the labor movement to offer affordable insurance to workers. It is customer-owned, with surplus profits reinvested for the benefit of policyholders. Known for its close ties to trade unions, Folksam is one of Sweden’s largest providers of home, life, and pension insurance. It distinguishes itself through a strong focus on sustainability, ethical investment, and social responsibility.
Folksam is a Swedish mutual insurance company founded in 1908 by the labor movement to offer affordable insurance to workers. It is customer-owned, with surplus profits reinvested for the benefit of policyholders. Known for its close ties to trade unions, Folksam is one of Sweden’s largest providers of home, life, and pension insurance. It distinguishes itself through a strong focus on sustainability, ethical investment, and social responsibility.
