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Strawberry Sans is the custom typeface for Strawberry, a Nordic hotel group formerly known as Nordic Choice Hotels.

Following the company’s rebrand to Strawberry in 2023, it now operates a broad portfolio of hotels across Norway, Sweden, Denmark, Finland, and the Baltic countries.

Developed in collaboration with Bold Scandinavia, the typeface is a modern geometric sans-serif that features a distinctive dot—borrowed from the historical Strawberry identity—used as a storytelling device throughout the brand.